Of Mad MAX and Repeat Trauma

I have never been so Irritated with a particular TV channel. And it seems unfortunate that Sony Set MAX telecasts the cricket Worldcup in India. Their coverage of the event is pathetic. The most horrible part is that the cricket is sidelined to the corner while ADs and gimmickry take centre stage. In good old ESPN/Start sports days which used to host the main cricketing events, the telecast was fantastic, quality of the commenting was a notch above the rest , even though Geoffery Boycott and Navjot Sidhu would often go overboard and mouth repetitive cliche comments. Its another story about those comments becoming part of cricket folklore !

I think SET max have employed the slimiest ugly miserly creatures who don the switch to toggle between advertisements and cricket, and the only money they make is with every millisecond of ad delivered to the viewers.

They try to slip in the ads as soon as the batsman asks the Side-screen to be moved or if the bowler wants a slight field change. Gone are the days when ads used to be shown only between overs. Now its a case of catching a bit of cricket in between the ads.

The commentary is way below par. the best part about Extraaaa innings is Mandira Bedi,who still looks ravishingly pretty and Gorgeous. but she seems like a sad lost creature out there. May be it is Indias early exit,you see very little of her childish exuberation and even little of her unintentionally funny comments :-)

Lets think about this for a minute, SET max is a pay channel, so why should we be allowing them to show us so many ADs ? by viewing them ,the viewers should be getting paid for putting through it and the trauma. Isn't it a good point to ignite a PIL !!!??

I am personally boycotting the following products with immediate effect because of repeat trauma caused by watching the Advertisements endorsing them:

Pepsi Gold - Sick stupid ad with a bunch of silly hoarse sounding adolescents.

Airtel - the ad with the old chap who is visited by his grandson - this one makes me puke - ughhh . its full of old Hindi movie repeat cliche.

Moto Rokr - I hate it more because of the timing . They slip it in between balls when i am watching the score. AB Jr looks cool though but in my memory he is chiseled with head swaying side to side now , he he.

The Santro and Getz ads : for starters they are so long and quite silly. if india is batting and they are showing these ads, you know that sehwag just ended is short stint at the crease :-).